DesignAsia Team
Meet Mr. Ajay Varaprasad, M, the driving force behind Modulux Intereo, an architectural design firm in Hyderabad. His journey into the world of design was sparked during his tenure as a Research & Development manager in a plywood manufacturing company. The exposure and knowledge he gained during this time ignited a passion for interior design and execution.
After years of learning and honing his skills in the field, Mr. Varaprasad took the leap to start his own firm in 2019. His goal was simple yet profound: to infuse new design ideas while ensuring utmost customer satisfaction.
Since its inception, Modulux Intereo has steadily grown, carving a niche for itself in the industry. Within a span of two years, the firm has earned a commendable reputation, primarily attributed to its commitment to client contentment. For Mr. Varaprasad, it’s not just about creating spaces; it’s about offering clients a sanctuary where they can find solace after their demanding days.
The firm’s specialization lies in architectural design, focusing on creativity to craft living spaces that resonate with individuality. Each project is approached with the aim of solving client-specific problems through innovative and functional design solutions. What sets Modulux Intereo apart is their unique approach: crafting functional furniture that is never replicated. Their design aesthetic is a blend of tropical influences with modern twists, all while adhering to budget constraints.
Looking ahead, Mr. Varaprasad envisions continual growth for the firm, aiming to elevate service levels further to meet client needs and expand the business.
Reflecting on his journey, Mr. Varaprasad acknowledges the significance of understanding client psychology and needs in the realm of architecture and design. He credits his success to his rich experience in comprehending customer requirements, an insatiable thirst for learning, nurturing strong customer relationships, and balancing hard work with smart strategies.
Throughout his endeavors, Mr. Varaprasad’s guiding principles remain steadfast: proactively face challenges, embrace courage, and recognize the equal importance of people and business. His advice to aspiring architects and designers resonates with his own ethos: love what you do and find joy in the process. For Mr. Ajay Varaprasad, M, passion, dedication, and a deep understanding of clients’ desires have been the cornerstone of his success in shaping living spaces and making a difference in people’s lives.
