An Ardent Fashion Entrepreneur

Pankhuri Raj- Owner, Myshka

Pankhuri Raj is an extremely passionate woman entrepreneur, who left her banking job and stepped into the fashion industry with an online brand “Myshka“. Her impulse to explore the fashion industry had been staying deep inside her heart for ages, but she gave wings to her dreams only 3 years ago. ‘Myshka’ has become a renowned brand and marks its customer base at the most prestigious e-commerce portals like Myntra, Limeroad, Amazon, Flipkart and Paytm.

Pankhuri, the versatile entrepreneur ventured into clothing sector in 2016, and her brand “Myshka” gathered the fame in a short span of time. She showcases her alluring designs through a vast range of ethnic women apparels with a flavor of modernity, for which she gets lots of admiration from customers in the form of millions of feedback she has already received on the online stores.

Pankhuri shares that prior to the business, she gathered 14 years of rich experience in supervisory/managerial roles with the HDFC bank and IndusInd Bank; but the bug of being into the fashion industry had always been intensely instigating her. Though her responsibilities of being a mother to spare valuable time for her five year old daughter, resisted her to chase her dreams in the beginning, but the process paced up gradually and eventually ‘Myshka’ came into existence.

She is all praises for her husband, who has been her burning dose of inspiration since the day she met him. Praising her husband, she smiles, “For every new venture I start, he stands by me like the rock of Gibralter”.

Shedding light on the challenges in her life, Pankhuri asserts, “Grooming my daughter besides my equally important growing business was a task”. “But I learnt scheduling tasks in accordance with her daughter’s school/tuition timings and ultimately mastered the art of multitasking, though with difficulty”, she giggles. Sharing more, she says,” Another challenge was arranging initial funds and its continuous regulation in business, but the moral and financial support of her husband made it all possible.”

Leaving her decent banking job and initiating a new business packed with uncertainty of returns; that too with no hands-on experience had been quite daunting for her at times. But, thanks to e-commerce, having a high potential in the market, and entering this sector in the initial phases guaranteed her huge benefits in the larger picture.

 

————————————————————————————————-

At ease

• Reflecting her passion as her uniqueness, Pankhuri Raj avers, “Passion changes the personality and if I chase my goal with passion, nothing is impossible”.

‘Myshka’ is a credible online brand available on famous e-commerce portals like Myntra, Limeroad, Amazon, Flipkart and Paytm.