Big Ambitions Require Big Courage

Dr Amit Shrivastava, Founder and Owner, Rudra Enterprises, Go69 Pizza

Dr Amit Shrivastava is a PhD holder and has worked for ten years in MNC financial services catering to elite clients like Bajaj, Reliance, Birla and Bank of Baroda. He changed his life by switching to the food business. Dr Amit is the proud owner of Rudra Enterprises which was founded by him in 2015. Leaving the high paying job to start a new business was not easy, but because of his drive to have a successful business along with the knowledge and research in the fields of finance and marketing, he was able to create the largest franchise of Indian pizza in our country.

Opening a start-up was no easy task, there had to be an efficient workforce for the job, and there was also the financial factor to consider. Being from a middle-class family, financial crisis and lack of opportunities were the major hurdles that he had to overcome. Moreover leaving a high paying job to start a business was a huge step. The reason Dr Shrivastava was able to take the step was because of the potential he saw for the product in the second and third-tier cities in India.

“The huge potential in the C and D class cities and the high pricing of MNC pizza brands in the first-tier cities is what encouraged me to start this business. The demand was there; all I had to do was supply.”

Dr Amit Shrivastava believes in keeping focused on the plan you make to achieve your goal. It is important to stay positive, especially when starting a business as there are many ways things can go wrong. Staying positive and focused is what brought Dr Shrivastava to where he is now. According to him, in this ever-growing market, it is the speed of growth that matters most in a business. It is important to remain quick and active. He also believes that an early bird gets the worm. If you are the first on the field, you get better opportunities and options than the rest of your competitors. It is necessary to have an ambitious business plan when you decide on a goal. With this mindset, his firm, which was established in 2015, currently has 47 outlets all over India.

“It is also necessary to upgrade yourself from time to time. The market is constantly changing. It is necessary to be up to date with the market conditions and demand of the people.”

With this drive for business and excellence, Dr Shrivastava and his band have won multiple awards. These include Fastest growing Indian Pizza Chain (2018 and 2019), Best Pizza Chain of India (2018), Red FM ka Thappa (2019), Fastest emerging Indian Pizza Company (2019), Most Promising Pizza company (2019) and many more awards from national as well as international organisations. Dr Shrivastava has remained humble and hard-working all through this phase of success and plans to open many more outlets in India.