Bhumika Chauhan
In the heart of Bengaluru’s Residency Road sits Cubit Collective, a design studio that doesn’t just decorate spaces—it engineers experiences. Behind the name are siblings Vrinda K Murthy and Vivek Yerkadithaya, whose blend of creativity and precision has turned the studio into a name to watch in India’s high-end interiors market.
Vrinda’s foray into design began with a leap of faith. A graduate of R.V. College in 2013, she was working comfortably in the tech sector when she felt the pull of a deeper calling. The creative spark had been there since childhood, nurtured by her mother Supriya, a respected interior designer. Trading her corporate desk for a design studio, Vrinda started small—modest residential projects, learning every nuance of the craft. Her approach was clear from the outset: interiors should be more than aesthetic statements; they should function seamlessly for the people who live in them.
Over the years, she mastered the art of blending modern design sensibilities with the latest materials and scalable solutions. She could envision a sleek, light-filled kitchen and also explain how the hinges, finishes, and electrical plans would perform ten years down the line. But creativity needs structure, and in 2018, Vivek joined her to bring that very balance.
An MBA graduate from the Indian School of Business, Vivek wasn’t just a numbers-and-operations mind—he was a strategist who understood the language of execution. Where Vrinda dreamt up forms and textures, Vivek built systems, timelines, and processes to ensure those visions reached reality without compromise. Their combined strengths shaped the DNA of what would, in 2023, officially become Cubit Collective—a brand representing more than 25 years of industry insight between them.
The studio’s signature style is Contemporary Modern Interiors enriched with biophilic design—bringing the outdoors in through natural materials, light, and living greenery. Even when nature cannot be physically integrated, its balance and serenity are expressed in form, palette, and flow.
For Vrinda and Vivek, execution is the ultimate differentiator. In an industry where many designs lose their magic somewhere between the sketch and the site, Cubit Collective closes the gap. Their deep expertise in engineering, manufacturing, and detailing ensures that what clients see on paper is exactly what they experience in their homes.
Their projects range from compact, budget-conscious residences to opulent, ultra-luxury homes. Yet the ethos remains the same: understand the client deeply, design accordingly, and deliver with uncompromising precision. Among their many works, one stands out—a residence designed for a couple aged 88 and 92. The project wasn’t just about spatial planning; it was a celebration of life’s ability to start anew at any age.
Sustainability runs through their philosophy. They view green architecture not as a niche, but as a moral imperative. Their future vision is bold yet practical—to make bespoke, high-end design accessible to India’s upper-middle-class households, bridging exclusivity and attainability without diluting quality.
The entrepreneurial road has not been without its challenges. At one point, creative momentum began to stall—designs felt familiar, and inspiration waned. Rather than coast, they reinvented their internal culture. They introduced design challenges, curated a living “Inspiration Wall,” attended global exhibitions, and brought in guest speakers to provoke new thinking. Even their own studio layout was reimagined to spark cross-team collaboration. The result was a creative resurgence that redefined their work’s energy.
Vrinda often credits her inspiration to industry leader Sarah Sham, admiring her for expanding a design business with both authenticity and scalability. To aspiring designers, Vrinda’s advice is firm but encouraging: “Stay endlessly curious, keep your feet on the ground, and never compromise on integrity—your designs will only be as honest as you are.”
Today, Cubit Collective is not just a design practice—it is a collaborative vision where creativity and structure coexist, where spaces are built to live, breathe, and last. Vrinda and Vivek are proof that great design is not only about imagination—it’s about the courage to dream, the discipline to deliver, and the empathy to understand the lives those designs will shape. Whether it’s a minimal urban apartment or a sprawling villa, their work carries the same promise: spaces that look beautiful, work beautifully, and feel like home.
