The Comfort-Fashion Modernizer

Pavithra Singh – Owner, Roha

With a desire to upscale market segment of apparels, Pavithra Singh, the owner of brand -‘Roha‘, took the clothing industry by storm. His aspirations to transform the current landscape of fashion industry, brought ‘Roha Clothing’ into existence. This self-made entrepreneur hailing from Tiruppur, a city in Tamil Nadu, after studying abroad desired to give back to his roots in India. He took the call of his instincts and ventured into clothing industry in Coimbatore, Tamil Nadu, in the year 2018, and foresees for his brand- ‘Roha’ to be branched out in various geographical regions of the country.

Keeping his ideas upright, he incepted ‘Roha’ with a vision to provide the customers- comfortable apparels fabricated with a twist of fashion, at most reasonable prices. He visualizes putting his best foot forward in every venture he undertakes.

Pavithra Singh, the Comfort- Fashion Curator, was fortunate enough for not going through any rough patch in his entrepreneurial journey and it was quite a smooth sailing for ‘Roha’. 

With a smile on his face, he says, “If I recall the struggles in establishing my dream ‘Roha’ clothing, I would only count my blessings as it was an easy ride for me and there have not been any big issues till date”.

He stepped into the clothing sector through a third person, but calls himself lucky for penetrating deep into this market segment. Witnessing a huge gap in comfortable and fashion apparels, he diligently carved a niche in this market and is steadily stepping up the ladder of his entrepreneurial success.

During this blooming one year, he curated several exhibitions which brought him extensive recognition and was applauded for his aesthetically crafted – comfort apparels.

Highlights

• He is a perfect example of ‘work- personal life’ balance.
• The Designer Brand ‘Roha’ is a blend of comfort and fashion, which aptly justifies its mission.

Achievements

• His dream project ‘Roha’ has got recognition in the city and beyond.

He has got the award ‘Best Upcoming Designer Brand Award” for ‘Roha’ apparels.