Every remarkable brand begins with a visionary, and for Chattels Design, that visionary is Itisha Jalan. As the founder and creative force behind one of India’s most dynamic interior design firms, Itisha has transformed her love for design into a thriving business that touches lives and redefines spaces. With an unyielding focus on blending functionality with aesthetics, she has built a brand that celebrates individuality and emotion, creating homes that truly resonate with their clients. Her journey is not just about design — it is about resilience, passion, and the courage to dream big.

From Small-Town Origins to Big Dreams

Itisha’s story begins in Kanpur, a city known for its rich heritage and entrepreneurial spirit. Growing up in a family with a strong business background, she was naturally inclined towards leadership and enterprise. But what set her apart was a deep-seated love for creativity and a fascination with the way spaces influence human emotions.

As a child, she often found herself rearranging furniture, experimenting with colors, and visualizing how different layouts could transform a room’s energy. While many around her saw interior design as just a profession, for Itisha, it was an art form — a way to express herself and improve the quality of people’s lives.

This early passion stayed with her as she pursued her education and began shaping her career. Armed with ambition and a dream to do something extraordinary, she decided to take a leap of faith and move to Bangalore, India’s bustling hub of innovation and design.

The transition was not easy. Moving to a new city meant leaving behind the comfort of her home, her family, and a familiar environment. But Itisha was determined. She started as a freelance interior designer, gradually building a reputation for her keen eye for detail and her ability to merge functionality with beauty. Her designs weren’t just visually appealing — they were practical, deeply personal, and aligned with the lifestyle of her clients. This unique approach quickly won her trust and appreciation.

The Rise of Chattels Design

By 2019, Itisha felt the pull to create something larger than herself. Her freelance work had given her confidence, experience, and a growing network of clients who valued her work. She envisioned a company that would not just design homes, but would curate living experiences — spaces that evoke a sense of belonging and warmth.

This vision led to the birth of Chattels Design, a full-service interior design firm offering end-to-end home solutions. Starting small, with a compact team and a modest setup, Itisha poured her heart and soul into the company. She was deeply involved in every project, from conceptualization to execution, ensuring that each design reflected the client’s personality and aspirations.

From the start, her mission was clear — to deliver premium design that’s accessible and offers true value for money, without ever compromising on quality and craftsmanship. “She believes a home is beyond bricks and mortar — it is a reflection of journeys lived, dreams nurtured, and values cherished.” This philosophy became the cornerstone of Chattels Design, setting it apart from competitors in an increasingly crowded market.

The initial days were challenging. Running a business required more than just creative flair — it demanded strategy, resilience, and leadership. Itisha faced hurdles ranging from client expectations to operational bottlenecks. But with unwavering determination, she navigated these challenges, learning and evolving with each experience.v

Building a Brand of Trust and Innovation

Over the years, Chattels Design has crafted more than 2,500+ homes across South India, earning recognition for award-winning interiors, tailor-made designs, bespoke furniture, and end-to-end home interior design solutions.

Itisha’s leadership has shaped Chattels Design into a symbol of premium design, trusted craftsmanship, and sustained client appreciation. Strengthened by two fully equipped in-house manufacturing units powered with advanced German technology, Chattels Design ensures uncompromising quality, precision, and timely delivery.

This seamless integration of design and execution not only streamlines the process but also guarantees consistency, fine craftsmanship, and an assurance that truly sets the brand apart in the industry.

Technology also plays a key role in their process. From offering immersive virtual home tours that allow clients to experience their interiors before execution, to providing one-app customer support for seamless communication, Chattels Design has redefined convenience in the design journey. By integrating cutting-edge tools and project management systems, the firm ensures flawless execution and transparent updates.

This synergy of human creativity and technological innovation has enabled the company to maintain premium standards while scaling rapidly.

Design Philosophy: Crafting Homes with Heart

For Itisha, design is deeply personal. She believes that a home should reflect not just one’s taste but also their story. Her design philosophy revolves around three core principles — functionality, emotion, and sustainability.

• Functionality: A well-designed home must cater to the practical needs of its residents. This means optimizing space, enhancing comfort, and ensuring that every element serves a purpose.
• Emotion: Beyond utility, a home should evoke feelings of warmth, belonging, and inspiration. It should tell a story that resonates with its inhabitants.
• Sustainability: Itisha is passionate about supporting local artisans and using eco-friendly materials wherever possible. By blending tradition with innovation, Chattels Design creates spaces that are both timeless and responsible.

This holistic approach has made the firm a favorite among clients who seek more than just a visually appealing interior. They come to Chattels Design because they know their home will be a true reflection of who they are.

In 2025, Chattels Design was celebrated as the ‘Iconic Luxury Interiors Brand of the Year’ at the India Design Awards. Earlier, in 2023, the firm had also been honored with the ‘Most Innovative & Futuristic Interior Design Firm of the Year’ at the National Architecture and Interior Design Excellence Awards and Conference.

Together, these accolades highlight Itisha’s vision and the brand’s unwavering commitment to luxury, innovation, and design excellence.

Learning, Leading, and Legacy

The journey to success is never without obstacles, and Itisha’s path has been no exception. In the early stages, managing finances, building a team, and earning client trust were significant hurdles.

One of the toughest phases came during the COVID-19 pandemic, when the interior design industry faced halted projects, supply disruptions, and limited client interactions. Chattels Design turned this challenge into an opportunity by introducing virtual consultations, 3D home tours, and one-app customer support. These agile solutions kept projects moving, ensured client safety, and strengthened client trust.

Itisha often credits her resilience to her strong support system, especially her husband, Kaushal Garodia, who has been a constant source of encouragement. His unwavering belief in her vision gave her the confidence to take bold decisions and keep moving forward, even when the odds seemed stacked against her.

Through these challenges, she learned valuable lessons about leadership, adaptability, and the importance of empathy in business. Today, she applies these insights to mentor her team, fostering a culture of collaboration and continuous improvement.

Empowering Women in Design and Business

As a woman entrepreneur in a competitive industry, Itisha has become a role model for aspiring designers and businesswomen. She believes that gender should never be a barrier to success. Through her journey, she aims to inspire other women to pursue their passions fearlessly and embrace leadership roles.

She often participates in seminars and panel discussions, sharing her experiences and encouraging young designers to think beyond conventional boundaries. By leading with authenticity and empathy, she demonstrates that success is not just about profits but also about making a positive impact on people’s lives.

A Vision That Outlives Time

Looking ahead, Itisha envisions Chattels Design becoming a trusted name in interior design while staying rooted in its core values. Plans are underway to expand into new markets, introduce innovative service models, and integrate sustainable practices even more deeply into the company’s operations.

She also hopes to create opportunities for aspiring designers by offering hands-on training, conducting knowledge-sharing sessions, and mentoring them to become professionals in the field of interiors. Through these initiatives, she aims to bridge the gap between theory and practice — empowering the next generation with real-world skills and confidence.

A Legacy of Purpose and Passion

“Design goes beyond aesthetics, it’s about shaping homes that speak of journeys. Every challenge has brought learning, every project reflects passion and empathy. Begin with belief, trust your vision, and let creativity take the lead.”

From a small-town dreamer to the leader of a multi-crore company, Itisha Jalan’s story is one of resilience, innovation, and unwavering faith in the power of dreams. As she continues to push boundaries and inspire others, one thing is certain — Chattels Design is not just designing homes, it’s building legacies.