DesignAsia
Prasanna Kumar B N: Architect & Interior Designer
With over 16 years of expertise in architectural and interior design, Prasanna Kumar B N has cultivated a passion for creating responsible, inspiring, and people-centered spaces. As the founder of STUDIOPITCH, Prasanna specializes in corporate and coworking workplace interiors, focusing on designs that foster healthier, more productive environments. His approach integrates human-centric design principles that are not only functional but also uplift the workplace experience, creating spaces that inspire creativity, collaboration, and well-being.
Founded on July 25, 2023, STUDIOPITCH is a dynamic design and build studio based in Bengaluru. The firm offers a wide array of services, including corporate, coworking, managed office solutions, commercial, and residential projects. The studio’s hallmark lies in delivering high-quality spaces that blend aesthetics with functionality to improve the user experience.
STUDIOPITCH has quickly gained recognition for its ability to transform workplaces into vibrant, cross-collaborative spaces that bring together individuals from various backgrounds, fostering connections on both professional and personal levels.
Prasanna’s design approach is rooted in bold contrasts, combining minimalism and maximalism to achieve balance and clarity. The studio follows a design language that is as energetic and passionate as it is intuitive and dynamic. At STUDIOPITCH, the goal is to curate spaces that transcend their functional purpose, delivering experiences that surprise and delight the user. Each design element, from materials to finishes, is chosen with care to create a space that feels both powerful and personalized.
One of STUDIOPITCH’s standout projects is Workship by Sumadhura, a 23,500-square-foot coworking space. The design is based on the concept of Nature-Evoked Organic Design & Roots of Renewal, blending elements of nature within the workspace to create a holistic environment. The project includes a stunning tree sculpture, crafted using sustainable materials, which serves as both a focal point and a symbol of ecological responsibility. The design invites nature into the workspace, merging work and leisure seamlessly.
Each zone within the Workship office is uniquely designed, incorporating local and pop culture elements to create spaces that resonate with employees. The agile spaces, including a community lounge and fuel bar, promote creativity, collaboration, and well-being, ensuring a workspace that is as dynamic as its users.
In 2024-2025, STUDIOPITCH plans to expand its design and build services to key cities like Mumbai, Chennai, and NCR, further solidifying its presence in the industry. The studio is also partnering with developers and builders to provide managed office solutions, aligning with the growing demand for flexible, hybrid workspaces.
Prasanna’s decision to launch STUDIOPITCH stemmed from over a decade of experience working in workplace interiors. He was motivated by his passion for designing customized office spaces that align with the needs of modern businesses. His previous work with clients across India gave him valuable insights into the emerging demand for innovative and flexible office solutions, leading him to establish STUDIOPITCH.
The studio also embraces a collaborative spirit, working closely with local artisans to craft unique, bespoke art installations for each project. This dedication to customization and creativity has been a defining feature of STUDIOPITCH’s success.
At STUDIOPITCH, the focus is on understanding the unique needs of clients and end-users. Prasanna views each project as an opportunity to reflect the brand and personality of the client, ensuring that the design speaks to their values and culture. Whether it’s a corporate office or a coworking space, the studio is committed to delivering spaces that foster productivity and creativity while maintaining a deep connection to the users’ identity.
Prasanna identified a significant market opportunity in the growing demand for flexible office spaces and hybrid work models. As companies increasingly move away from traditional office leasing and design, STUDIOPITCH has positioned itself at the forefront of this shift by offering innovative managed office solutions. The studio’s expertise in designing flexible, adaptive spaces has allowed it to cater to the evolving needs of businesses and entrepreneurs.
Sustainability is at the core of STUDIOPITCH’s design philosophy. Prasanna is a strong proponent of green architecture and believes that it plays a critical role in the future of workspace design. From biophilic design principles to the use of sustainable materials, the studio ensures that every project reflects a commitment to environmental responsibility.
STUDIOPITCH’s designs also prioritize indoor air quality, de-densification, and the integration of outdoor spaces, creating a harmonious balance between work and nature. Additionally, the studio uses antimicrobial materials in its interiors, ensuring that spaces are not only aesthetically pleasing but also safe and hygienic for users.
Prasanna stresses that understanding client psychology is vital in crafting effective workspace designs. STUDIOPITCH tailors each space to meet the unique preferences and requirements of its clients. The goal is to create offices that reflect the culture and personality of the brand while also supporting the well-being and productivity of the individuals within those spaces.
Blindwink India Design Awards 2024 – Best Bespoke Workplace Interior Designer In Bengaluru — Mr. Prasanna Kumar — Studio Pitch
The entrepreneurial journey has been a rewarding one for Prasanna, who emphasizes the importance of establishing an agile organization. The shift towards flexible work environments has influenced the design philosophy of STUDIOPITCH, prompting the team to embrace design thinking and approach each project with a mindset of continuous adaptation.
Prasanna also highlights the importance of maintaining an open dialogue with clients, especially in an era when face-to-face meetings are not always possible. By listening to client needs and challenges, STUDIOPITCH is able to offer customized solutions that truly resonate with the users.
Prasanna’s message to aspiring architects and designers is simple but profound: “Brand experiences must be human experiences.” He believes that design is about more than just creating spaces—it’s about crafting environments that connect with people on an emotional level. The use of art, artifacts, graphics, lighting, and furniture should not be an afterthought, but an integral part of the narrative that shapes the user experience. A strong design reflects the story of the brand and enhances the well-being of the people who inhabit the space.
STUDIOPITCH continues to lead the way in creating innovative, flexible, and sustainable workspaces. With a focus on design that fosters creativity, well-being, and connection, Prasanna and his team are shaping the future of office design and workplace culture. As the demand for flexible, hybrid workspaces continues to grow, STUDIOPITCH remains committed to crafting environments that inspire and support businesses and individuals alike.
