Design Asia Editor
Aradhana Sultania, the owner of Array Interiors, has always been captivated by the world of artistic drawings and sketches. Her profound interest in space planning and design propelled her towards pursuing a career in architecture and interior designing. With a strong desire to work independently, Aradhana joined forces with her husband, who possessed extensive knowledge about materials, and together they founded Array Interiors with his unwavering support.
Established in 2010, Array Interiors specializes in residential interiors, offering bespoke design solutions that cater to the unique needs and preferences of homeowners. However, as the business flourished, Aradhana and her team ventured into designing commercial spaces as well, broadening their expertise and providing innovative designs that add a touch of uniqueness to their clients’ environments.
One of the key challenges Aradhana faced as an entrepreneur was the presence of competition within the industry. This hurdle prompted her to conceptualize a strong Unique Selling Proposition (USP) for Array Interiors. Recognizing the importance of affordability, she made it a cornerstone of her business approach, ensuring that the company’s designs were accessible to clients with various budget constraints. This commitment to delivering high-quality solutions within budgetary considerations became a significant strength for the business.
Aradhana’s entrepreneurial success can be attributed not only to her astute business strategies but also to her attitude towards work, vast knowledge, and extensive experience. She approaches each project with genuine passion and dedication, considering every assignment as an opportunity to create something truly remarkable. Although every project holds a special place in her heart, Aradhana cherishes the memories and significance of the first project that came her way, as it marked the beginning of her entrepreneurial journey.
According to Aradhana, establishing a deep understanding of clients’ requirements, preferences, and budgetary constraints is crucial in gaining their trust. Building this trust is particularly important as the design process often entails several months of close collaboration with clients. She recognizes that each client is unique, and taking the time to comprehend their individual needs and aspirations is vital to creating spaces that truly resonate with them.
As a mentor to budding architects and designers, Aradhana emphasizes the importance of self-trust and belief in one’s creative instincts. She encourages aspiring professionals to have confidence in their abilities, as it forms the foundation for success in the field. By trusting themselves, architects and designers can unleash their full potential and deliver truly remarkable and impactful designs that leave a lasting impression on clients and the industry as a whole.
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