DesignAsia Team
Mr. Vijay Subramaniam, a passionate and innovative entrepreneur, is the driving force behind Truewood Door Industries, a company renowned for its premium quality, customized designer doors, frames, and windows. Born and raised in Chennai, Vijay’s journey into the world of business was influenced by his family’s four-decade-long involvement in the timber industry. This background, coupled with his extensive experience in research and development in mechanical industries and leadership roles in the IT sector, shaped his vision of transforming raw timber into high-quality, aesthetically pleasing final products.
Vijay’s professional journey is marked by his relentless pursuit of excellence and his commitment to innovation. His career began in the mechanical industry, where he honed his skills in research and development. This experience was instrumental in developing a keen eye for detail and a thorough understanding of quality standards. His subsequent roles in the IT industry exposed him to various leadership positions, where he learned the importance of strategic planning and execution. These diverse experiences equipped him with the knowledge and skills necessary to launch and steer Truewood Door Industries towards success.
Founded in 2015, Truewood Door Industries quickly established itself as a pioneer in designer door manufacturing. The company’s inception was driven by Vijay’s realization of a significant gap in the market. During his exploratory phase, he engaged with architects, interior designers, builders, and artists, gaining insights into the prevailing market standards and customer preferences. He identified that the existing market offerings were lacking in terms of international quality standards, design options, customization possibilities, and reliable warranties. This discovery fueled his ambition to create a product line that not only met but exceeded these standards.
Truewood Door Industries specializes in customized designer doors, frames, and windows crafted from wood, veneers, brass, and copper. The company’s products are distinguished by their three-core layered construction, termite and borer proof VPT grade, and the use of 100% hardwood and kiln-seasoned doors. These features ensure durability, longevity, and premium quality, setting Truewood apart in a competitive market. The commitment to quality is further reflected in the company’s sustainable practices. Vijay emphasizes the recyclability of the materials used, promoting sustainability through the longevity and eco-friendliness of the products.
The impact of Truewood Door Industries extends beyond the individual customer to society at large. By providing high-quality, customized doors at reasonable prices, the company plays a crucial role in realizing the dream homes of countless Indians. Each product is tailored to the unique preferences and requirements of the customer, ensuring a perfect fit for their vision. This customer-centric approach is at the heart of Truewood’s business philosophy, reflecting Vijay’s belief in the importance of understanding client psychology and requirements. He views each project as a collaborative journey, where the client’s needs and aspirations are paramount.
Vijay’s entrepreneurial journey is a testament to his innovative mindset and his ability to turn challenges into opportunities. His leadership is characterized by honesty, open-mindedness, and a readiness to face any challenge. These qualities have been instrumental in navigating the various stages of business development, from identifying market opportunities to overcoming operational hurdles. His innovative approach is evident in the unique designs and techniques employed in Truewood’s product line, continually pushing the boundaries of what is possible in door manufacturing.
The trend towards sustainable and green architecture aligns perfectly with Truewood’s commitment to quality and sustainability. Vijay believes that the longevity and recyclability of their products contribute significantly to sustainable practices in the industry. By offering doors that are built to last and can be fully recycled, Truewood not only meets the aesthetic and functional needs of its customers but also supports the broader goal of environmental sustainability.
Vijay’s journey as an entrepreneur has been marked by continuous learning and growth. He attributes his success to his passion for his work and his unwavering commitment to his goals. His advice to budding entrepreneurs is to understand the market thoroughly, develop a robust growth strategy, and remain passionate about their vision. He believes that passion is a key driver of success, providing the motivation and resilience needed to overcome challenges and achieve one’s goals.
Truewood Door Industries has received several accolades in recognition of its excellence and innovation. These include the Business Icon-2023 award from “Tholil Emaiyam,” the Honest Man of the Year 2023 award, and recognition from CNI and BNI. These awards are a testament to Vijay’s leadership and the company’s commitment to quality, innovation, and customer satisfaction.
